Quilting and Patchwork

The Power of Blogging & Social Media in Your Quilting World

by Mary Emma Allen on February 2nd, 2008

QuiltingAndPatchwork.com 

  Awareness of the extensive reach of blogging and social media (the interaction of people on the Internet) can have far reaching effect, both positive and negative in your quilting world…and quilting business.  Most of us consider these handy ways to reach out to others and to promote a business, if they have one. 

Many quilters/fabric artists keep blogs for their own enjoyment and to connect with others in their field.  If they are selling items, providing services, conducting workshops, or promoting books, their blog is a great way to tell the world about this.

However, always keep in mind that what you write on your blog, in a social media group, and an online quilters group, is out there for the world to see.  Even the way you answer e-mail or leave comments on blogs can become public.

According to Susan Gunelius at BrandCurve, Target encountered a situation when they disregarded bloggers. (See her post, Target Dismisses Bloggers (& Customers) as Insignificant & Irrevelant.)

You’re not likely to make the New York Times if you aren’t “up to speed” with the blogging and social media world.  However, it’s probably a good idea for you to become knowledgeable about this new phenonenom in the world and its far reaching effects. Whether you have a blog or not, whether or not you consider using a blog for promotional and informational purposes, you need to be aware that there is clout in the blogging world.

How do you use blogging and social media in your quilting life?

(c)2008 Mary Emma Allen

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