Pay Attention to the Small Details in Your Quilting Business
Satisfying customers, an important aspect of a successful quilting or fabric art business, often relies on small details. No matter what your business, you need customers/clients who will return for your products and services and pass positive, enthusiastic words about you to others.
“Focusing on the little details is where the key to successful business and brands lies,” mentions Ron Elizondo, in his b5media Brand Curve blog post, “Marketing the small things…”Ron is talking about any business, but this applies to quilting businesses, too. He emphasizes “the need to offer superb service in order to create and maintain customer loyalty.”
So to do this, you need to focus on those aspects of production and service that often seen negligible but mean so much. Ron uses examples of various businesses and the little things they can do that make an impression on the customer.
Take a look at your quilting business. Are their things that you can do, things you often don’t even think about, that can make a difference?
*Smile when customers enter your place of business.
*Smile when you answer the phone. This makes your voice much more pleasant.
*Answers inquiries as soon as possible…whether in person, e-mail, or by phone.
*Meet deadlines…or let people know before deadline if there will be a delay in an item you’re making for them.
*Let your customers/clients know they’re important.
Do you have any special techniques that have made a difference with your customers?
Tags: ABC+Quilts, business+plan, fabric+art, quilt+books, quilt+businesses, quilters, quilting+businessesRelated Stories
POSTED IN: Books and Magazines, Businesses, General Quilting/Patchwork
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