Quilting and Patchwork

Naming Your Quilt or Fabric Art Business

by Mary Emma Allen on March 3rd, 2007

What should I name my business?

When you consider a name for your quilting/fabric art business, decide what you want to achieve, the customers you desire to attract, and the products/services you’ll be offering.  You want something that will catch attention and will be something people will remember.

When I operated a dressmaking/alteration business from my home (that evolved into my quiltmaking business), I used part of my sewing room for displaying and selling readymade original clothing and accessories.  What should I use for a name that incorporated all aspects of my business?

I chose MEA’s Boutique, utilizing my initials.  I didn’t realize at the time how well this captivated customers and stuck in their minds for years…even after we moved from that location to another home.  When this became a quilt business at the new home, I automatically called it, MEA’s Quilts.  (Later, for my home publishing company, MEA Productions, I’ve used my initials again. )

*A unique name will catch attention.  However, if it’s too far out, it may have the adverse effect.  If it’s mundane, it won’t capture your customer’s imagination.

*In addition to being unique, will your name adequately describe your business, give your customers a clear idea what it’s about? 

*Is someone else using that same name?  If your business name is exactly the same as someone else’s, you may be asked to stop using it.  This can be costly if you have signs, business cards, advertising, web site, etc. designed and printed with this name. 

*Do some research. You could start by checking the phone book and Better Business Bureau, then your state agency for registering business names.  Generally if the name reflects your name (particularly your surname) and/or initials, you can use it.  Those are “yours.”

*Sometimes you can use a play of words that will catch attention, such as Fabric Fantasia, Fabric Fantasy, Patchwork Potpourri, Quilters’ Quest.  (Just make sure they’re not already in use.)

What name can or have you come up with for your business that catches attention?

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POSTED IN: Businesses, General Quilting/Patchwork